Insights
customer experience
- age in place
- agency
- agile
- agile development
- agile marketing
- aging
- aging parents
- alignment
- analysis paralysis
- anxiety
- art
- Authenticity
- bad managers
- brainstorming
- brand srtategy
- brand strategy
- branding
- budgeting
- building
- business
- business analysis
- business intelligence
- business management
- business of you
- business planning
- business podcast
- business potential
- business problem alignment
- business problem context
- business psychology
- business strategy
- buyer personas
- buyer's journey
- career advancement
- career advice
- carol dweck
- case study
- CFO
- Chief Financial Officer
- collaboration
- communication
- community
- compromise
- Connie Steele
- content
- content development
- content marketing
- content strategy
- context of a business problem
- corporate podcasting
- corporate podcasts
- culture
- customer experience
- customer profiling
- customer research
- Dana Cavalea
- data
- data-driven
- decision mapping
- decision-making
- demand generation
- demographics
- Dr. Mary Lamia
- emotional
- emotional benefits
- emotional intelligence
- emotions
- empathy
- employees
- enterprise
- entrepreneurship
- EQ
- estate planning
- executive
- family planning
- fear
- financial planning
- firmographics
- fixed mindset
- framework
- fuel
- fulfillment
- functional benefits
- future of work
- future section
- growth
- growth hacking
- growth mindset
- gut-driven
- happiness
- implementation
- integrity
- Jen McDonald
- Josh Steele
- KPIs
- Kyle Loudermilk
- laddering
- lead generation
- lead with empathy
- leadership
- lean startups
- life planning
- management
- marketing
- marketing section
- marketing strategy
- means-end
- measurement
- mid-life
- mid-life crisis
- mid-life crunch
- midlife
- momentum
- motivation
- music
- mutual respect
- objective alignment
- operations
- organization
- partnering
- passion
- people
- people alignment
- performanc
- persona
- personal development
- planning
- podcast
- podcast consumers
- podcasting
- podcasting tools
- post pandemic work
- process
- process alignment
- productivity
- professional development
- profiling
- psychographics
- psychology
- purpose
- radical candor
- raising children
- rational
- repusposing
- research
- respect
- results
- rockbridge associates
- ROI
- sacrifice
- sandwich years
- scaleup
- science
- selflessness
- selling
- servant leadership
- shame
- shared experience
- solving business problems
- startup
- startups
- Steve Brown
- storytelling
- strategic alignment
- strategic planning
- strategy
- strategy section
- strategy-execution
- strategy-execution gap
- success
- team alignment
- teamwork
- technology
- the great reshuffle
- the great resignation
- tips
- tone
- tone from the top
- tools
- top down
- top-down
- tourist
- traveler
- trust
- trusted leadership
- value
- value chain
- value creation
- values
- values matter
- video
- vision
- voice of the customer
- vulnerability
- working parents
- worklife
- yann ilunga
Getting to the "Why" Means Knowing Both the Rational and Emotional Side
Consumer behavior isn’t based on rational decisions alone. Emotions are dominant in dictating their thoughts, spurring motivations, and actions. To understand the "why" behind customer motivations and actions, you need to understand both sides.
Optimizing Your Initiatives Means Knowing Your Customer Inside and Out
How well do you really know your target audience? The reality is that most marketers don’t. But understanding your customers is critical to delivering the best customer experience, serving up the right product, or whatever your intended business objective may be. You can’t positively impact your business if you don’t everything about them.