If you are considering leveraging corporate podcasting for your company, it is important to familiarize yourself with some of the foundational principles of the medium.

You’ve created and launched the your corporate podcast on-time and on-budget. But how do you evaluate if the investment was worth it? Here’s what you need to consider.

If you’re launching a corporate podcast, you need to know who your potential audience is. We’ve pulled the following stats to make this brief snapshot of the corporate podcast consumer.