Insights

Marketing Connie Steele Marketing Connie Steele

Optimizing Your Initiatives Means Knowing Your Customer Inside and Out

How well do you really know your target audience? The reality is that most marketers don’t. But understanding your customers is critical to delivering the best customer experience, serving up the right product, or whatever your intended business objective may be. You can’t positively impact your business if you don’t everything about them.

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