Insights
The Lens of a CFO
We're a mashup of many things. It takes a lot of time, practice, and discipline to work towards a mastery of one skill, much less many. You have to be committed to continuous learning and have the patience to take a lot of shots in order to capture one that is truly extraordinary.
Podcasting Myths - Why You DO Need A Script!
For some podcasters, episodes are simply unscripted conversations, and they may not even adhere to an overarching theme. But this is where potential podcasters, particularly those interested in starting a corporate podcast, should be wary.
What is a corporate podcast?
What is a podcast? And is it right for your company or brand’s marketing mix? Here’s a quick guide.
Setting the Tone for Your Podcast: What to Consider When Choosing Music
Podcasting tips for businesses: As podcasts become more popular, people expect higher production values. So, why not invest in your music the same way you invest in your equipment?
Data-Driven vs. Gut-Driven Decision-Making: Which is More Effective?
Decision-making is happening faster than ever in our rapidly pivoting world. Tt’s apparent to ask: is one style of decision-making — git-driven or data-driven — now more effective than the other? In covering this topic, I pulled from interviews I’ve conducted with guests on the Strategic Momentum Podcast. Here’s what I found out.
What it Takes to be Agile...in Marketing.
Agile marketing may take different forms across various applications; still, any organization can adopt the practice. Here are six critical components to making that happen.