CORPORATE PODCASTING

Building Your Brand by
Creating Content at Scale

 Your brand and business aren’t one dimensional. Audio enables you to create a foundation that shares who you really are and why you exist to attract your customers.

 

Realizing your “Why”
through the
Power of Audio

 

People spend an average of 7 hours listening to podcasts every week

74% of podcast consumers listen to learn something new

Podcast listeners are likely to follow companies and brands on social

With podcasts you can:

  • Establish trusted relationships (not transactional ones).

  • Create intimacy with your audience.

  • Drive consistency and efficiency (record once, syndicate many).

  • Build and strengthen your community.

  • Create lead magnets from your content

 Insights & Resources

Blog
Corporate Podcasting: Increasing Podcast Listener Conversions With the ‘3 Yeses’ Principle
Corporate Podcasting: Increasing Podcast Listener Conversions With the ‘3 Yeses’ Principle

While there may be challenges on your corporate podcasting journey, the medium itself can turn out to be a valuable lead generation asset for your company.

But do you craft a Call-to-Action so that you can actually turn listeners into leads, prospects, and clients?



Corporate Podcasting: Producing Consistent Quality Content
Corporate Podcasting: Producing Consistent Quality Content

Consistently creating quality content is a challenge that many companies face. But why is it so important to put out content with a regular cadence? And how can your organization overcome this obstacle?

Corporate Podcasting: Managing Content Creation Resources
Corporate Podcasting: Managing Content Creation Resources

There are a lot of resources needed to create and maintain a successful corporate podcast. Learn how to manage those important content creation resources in our latest article.

Corporate Podcasting: Being Time Efficient with Content Creation
Corporate Podcasting: Being Time Efficient with Content Creation

Learn how to create content in a time efficient way, with Corporate Podcasts.

Corporate Podcasting: How to Generate Leads with a Podcast
Corporate Podcasting: How to Generate Leads with a Podcast

Learn how to leverage podcasts as a tool for lead generation, whether you are a podcast host or a podcast guest.

Corporate Podcasting: Leveraging Podcast Guesting... and Beyond
Corporate Podcasting: Leveraging Podcast Guesting... and Beyond

We look at things from “the other side of the mic” and explore podcast guesting, as well as other contexts in which you can promote your business by leveraging podcasts.

Corporate Podcasting: Content Repurposing to Expand Your Podcast Reach
Corporate Podcasting: Content Repurposing to Expand Your Podcast Reach

There is something many podcasters often overlook at the planning stage: content repurposing.

Corporate Podcasting: Developing a Corporate Podcast - Artwork, Music, and Publishing Frequency (Part 2)
Corporate Podcasting: Developing a Corporate Podcast - Artwork, Music, and Publishing Frequency (Part 2)

In this article, we are going to unpack the creative side of producing a corporate podcasting show.

Corporate Podcasting: Developing a Corporate Podcast – Concept, Content and Duration (Part 1)
Corporate Podcasting: Developing a Corporate Podcast – Concept, Content and Duration (Part 1)

Our co-founder Connie Steele and Yann Ilunga recently unpacked everything that is included in the first part of the workflow for creating a corporate podcast.

Corporate Podcasting: Debunking Podcasting Myths
Corporate Podcasting: Debunking Podcasting Myths

In the latest video of our corporate podcasting series, Connie Steele and Yann Ilunga sit down to debunk some key podcasting myths.

FREE DOWNLOAD

Build your brand through Podcasts

An introductory guide to developing your corporate podcast

In this guide, you’ll learn:

  • What is corporate podcasting?

  • Why produce a corporate podcast?

  • What do you need to consider to start a successful podcast?

  • How do you choose your format, length, music, and content?

  • How do you maximize reach with a corporate podcast?