As online communities continue to saturate with attention-grabbing headlines, microcontent has never been more important or effective for corporate podcasting promotion. We’ve put together some general advice for producing your microcontent.

Podcasts help grow your brand by expanding your reach, attracting and engaging audiences, building trust, establishing loyalty, and driving revenue. How? By enabling you to 1) create content authentically and efficiently and 2) drive demand and leads.

Repurposing your corporate podcast creates efficiency funnels, saves time, and can increase brand awareness while building thought leadership around key topics. It’s a no-brainer.

The challenge? Find a way to communicate the successes of a software development company to potential clients. The solution? Create a memorable series of video case studies -- in an agile way.