28 Effective Ways to Repurpose Your Corporate Podcast (With Examples)
Developing a corporate podcast that effectively engages your target audience and drives you toward your brand goals is no easy feat.
It takes weeks of planning and strategy to launch your first episode, followed by substantial time to create each subsequent episode. If you are investing that time into producing only podcast episodes only, then you are missing out on incredible brand-building potential. You need to repurpose your podcast content.
Why Repurpose Your Corporate Podcast?
According to eMarketer, 60% of marketers create at least one piece of content each day. If every piece of content is original, then your team is spending an extraordinary number of hours ideating, researching, and testing ideas and themes. It’s inefficient use of time. Especially when you have a gold mine of content in front of you in the form of a podcast.
When you have a podcast episode that performs particularly well (i.e. high volume of downloads, email responses, engagements on social, personal reach outs, etc.) that’s your indicator that the content resonates with your audience —and they’ll probably want more.
Instead of reinventing the wheel with another content topic, take what information you already have available and reintroduce it to a broader net of people in a different way. Remember, not everyone listens to podcasts, let alone full episodes, so you have an opportunity to extend your reach by creating non-podcast content based on your episode.
Plus, repurposing is great for search engine optimization. The more hits you can earn for relevant keywords (be that they exist within high-quality, credible content), the greater your discoverability. Repurposing content creates efficiency funnels, saves time, and can increase brand awareness while building thought leadership around key topics. It’s absolutely a no-brainer.
Methods of Repurposing Your Podcast
Repurposing strategy links back to one of the core tenets of content marketing: storytelling. When you are crafting one piece of content, you are really developing a story. The story’s essence is your “what,” and the way you tell that story is the “how.” You can have many hows.
In the case of your corporate podcast, the initial interview or monologue is the first “how.” But there are so many other ways to tell that story based on who your audience is, when and on what platform they are consuming this media, and how they like to absorb information.
Repurposing your content gives you the opportunity to reach all of your audiences where they are. Here’s how you could repurpose your podcast content:
Audio
Chop your original recording into:
Short-form audio clips or audiograms (30 seconds) that highlight a key takeaway from the episode (Example)
Compilation episodes that combine clips from various guests or episodes all under one theme or story (Example)
Recap episodes that summarize the last few months of recordings, or seasons (Example)
Written
Use the transcript of your original recording for:
Show notes that highlight the key messages of the episode. We prefer both long-form recaps of the entire interview, and a short-form “executive summary” (Example)
Pull quotes from the episode that can be used for promotion (Example)
Full transcripts of the episodes that can go on the website in addition to or in place of show notes
Blog posts that either: a.) summarize key points from the episode b.) go further in-depth about certain topics discussed in the episode, or c.) Use quotes or ideas from the post as a “listicle” (Example)
LinkedIn articles (Example)
Whitepapers
Email newsletters that feature highlights from the episode as well as any of your other repurposed content (Example)
E-books that combine insights from multiple interviews into one long-form document
Books, such as our own Building the Business of You
Audiovisual
Did you record the original podcast episode as a video? Great, now you can use the video to create:
Visual
Having pulled out the key takeaways and quotes already, now you can transform those into visual works such as:
Other Projects
Depending on the nature of your business and your podcast, you could also use the above for:
Sales pitch materials
Advertisements, especially on social media
Surveys (Example)
Case Studies
Did we forget anything? How have you repurposed your content? Tell us below! And if you need help with thinking about your corporate podcast content strategy, get in touch here.