If you are considering leveraging corporate podcasting for your company, it is important to familiarize yourself with some of the foundational principles of the medium.

You’ve created and launched the your corporate podcast on-time and on-budget. But how do you evaluate if the investment was worth it? Here’s what you need to consider.

If you’re launching a corporate podcast, you need to know who your potential audience is. We’ve pulled the following stats to make this brief snapshot of the corporate podcast consumer.

As online communities continue to saturate with attention-grabbing headlines, microcontent has never been more important or effective for corporate podcasting promotion. We’ve put together some general advice for producing your microcontent.

Whether you are working with a podcast strategy and development partner, or producing in-house, knowing which tools to use will help you facilitate an efficient production process.

Podcasts help grow your brand by expanding your reach, attracting and engaging audiences, building trust, establishing loyalty, and driving revenue. How? By enabling you to 1) create content authentically and efficiently and 2) drive demand and leads.

For some podcasters, episodes are simply unscripted conversations, and they may not even adhere to an overarching theme. But this is where potential podcasters, particularly those interested in starting a corporate podcast, should be wary.

Authenticity matters, and more importantly: authenticity creates more engaged audiences and drives up affinity.

Repurposing your corporate podcast creates efficiency funnels, saves time, and can increase brand awareness while building thought leadership around key topics. It’s a no-brainer.

Before launching your corporate podcast, you should first understand what format will suit your listeners and brand goals. Here’s what you should think about.

The length of your episodes may seem trivial, but show duration will depend on what you are sharing, who your target audience is, and how your audience listens.

What is a podcast? And is it right for your company or brand’s marketing mix? Here’s a quick guide.

Thinking about starting a podcast for your business? Here are fiive guidelines you MUST internalize to ensure your podcast delivers value, aligns with your brand, and gains and retains listeners.

Podcasting tips for businesses: As podcasts become more popular, people expect higher production values. So, why not invest in your music the same way you invest in your equipment?