Before launching your corporate podcast, you should first understand what format will suit your listeners and brand goals. Here’s what you should think about.

The length of your episodes may seem trivial, but show duration will depend on what you are sharing, who your target audience is, and how your audience listens.

What is a podcast? And is it right for your company or brand’s marketing mix? Here’s a quick guide.

Thinking about starting a podcast for your business? Here are fiive guidelines you MUST internalize to ensure your podcast delivers value, aligns with your brand, and gains and retains listeners.

Podcasting tips for businesses: As podcasts become more popular, people expect higher production values. So, why not invest in your music the same way you invest in your equipment?

Introducing… “Building the Business of You.”

Purpose-driven leadership is a key strategic differentiator in high-growth companies and increasingly viewed as essential to survive and thrive in challenging times. Here are four factors for leaders to keep top of mind while honing and clearly communicating their higher purpose.

Asking your people to walk on hot coals for you is extreme. But if you want to be a leader who inspires people to work together to make a lasting impact, you must set the example and establish the right tone at the top in your organization.

What does business agility really look like in today’s organizations large and small? It’s already happening and you probably don’t even realize it. Here are examples across various industries and disciplines in action to help you and your company reframe the way you can create the traction needed to breakthrough.

Effective strategy execution is one of the single most challenging hurdles for any CEO and business to overcome. Translating core strategic objectives into strong outcomes requires sticking to the fundamentals. This is one race where being fastest out of the gate is not a good predictor of success.

Decision-making is happening faster than ever in our rapidly pivoting world. Tt’s apparent to ask: is one style of decision-making — git-driven or data-driven — now more effective than the other? In covering this topic, I pulled from interviews I’ve conducted with guests on the Strategic Momentum Podcast. Here’s what I found out.

Leaders looking to accelerate their businesses tend to unknowingly embrace several key misconceptions symptomatic of a fixed mindset. Adopting a growth mindset instead will help them achieve the desired outcomes and unlock the full potential of their business.

Consumers don’t answer questions at a deep level when you initially ask them why they bought or would buy a product. How do you tap into their psyche to get at those underlying motivations? The Means-End approach uses laddering to get to the underlying “why” behind the interviewee’s purchasing decision, and could be your solution.

As one of the strongest negative emotions, fear is often the most “primary, powerful, and misunderstood source of motivation." Understanding your fear and how to channel it in business can give you a unique emotional advantage.