In this article, we are going to unpack the creative side of producing a corporate podcasting show.

Our co-founder Connie Steele and Yann Ilunga recently unpacked everything that is included in the first part of the workflow for creating a corporate podcast.

In the latest video of our corporate podcasting series, Connie Steele and Yann Ilunga sit down to debunk some key podcasting myths.

Connie Steele and Yann Ilunga help you choose what podcast format makes the most sense for your corporate podcast.

If you are considering leveraging corporate podcasting for your company, it is important to familiarize yourself with some of the foundational principles of the medium.

The world of work is changing at a faster rate than ever before, and so too is what workers want out of their careers. But what does that mean going forward?

You’ve created and launched the your corporate podcast on-time and on-budget. But how do you evaluate if the investment was worth it? Here’s what you need to consider.

If you’re launching a corporate podcast, you need to know who your potential audience is. We’ve pulled the following stats to make this brief snapshot of the corporate podcast consumer.

As online communities continue to saturate with attention-grabbing headlines, microcontent has never been more important or effective for corporate podcasting promotion. We’ve put together some general advice for producing your microcontent.

Whether you are working with a podcast strategy and development partner, or producing in-house, knowing which tools to use will help you facilitate an efficient production process.

Podcasts help grow your brand by expanding your reach, attracting and engaging audiences, building trust, establishing loyalty, and driving revenue. How? By enabling you to 1) create content authentically and efficiently and 2) drive demand and leads.

In today’s work world, change is constant and uncertainty is the new certainty. There have been fundamental shifts in workforce wants, beliefs and approaches which has been reflected the changing dynamics on the career front. The future is now fluid which means not only are individuals testing and learning their way to finding work-life fit, organizations need to do the same to find mutual fit with their employees based on the goals they want to achieve. That implies you now have to be a fluid organization in the way you think and do.

For some podcasters, episodes are simply unscripted conversations, and they may not even adhere to an overarching theme. But this is where potential podcasters, particularly those interested in starting a corporate podcast, should be wary.

Authenticity matters, and more importantly: authenticity creates more engaged audiences and drives up affinity.

Repurposing your corporate podcast creates efficiency funnels, saves time, and can increase brand awareness while building thought leadership around key topics. It’s a no-brainer.